Generally speaking, I recommend an ad spend of at least $500 a month. This will allow for at least one funnel to run with multiple audiences, ad images, and ad copy to be tested. I have certainly seen less ad spending, but it tends to take longer to collect enough data to analyze results and optimize sales. Ad spend will vary business to business based on offer (if your offer is a high ticket item, typically a higher ad spend is needed), industry (if your industry in competitive, you will likely need to spend more for your ads to be competitive), and timeline (if you wish to get sales quicker, more data will need to be collected quicker, and therefore more ad spend). If you need more clarity, am happy to answer any of your questions!
I personally can’t stand hidden fees or last-minute charges, so I try to lay it all out in advanced for you! As we mentioned above, the ad spend will vary business to business, otherwise there is a $500 setup fee for all packages. This is the “heavy lifting” part where I get your Facebook business manager set up, pixel code in the right place, ads created, landing pages fully functioning, and make sure everything is firing correctly. This is a one-time charge, after this you just pay the package price and ad spend monthly. No a la carte additives, everything is included with your package for your convenience. Of course, if one of the packages does not fit your needs, I’d be happy to consider a custom-tailored package around your business’s goals.
4 months allows enough time to get the ads fully running (this can take up to 3 weeks alone), allow the ads time to post, learn, and collect data (typically ads take about a month to exit the “learning” phase), and allow another month or two to test things like new images/ copy/audiences/headlines/ etc. to optimize the ads as best as possible. It is my goal to get you the most business with as little ad spend as possible, but to do so I need time to collect data, test different strategies, and adjust accordingly. 4 months is typically the minimum time required to see such adjustments.